You never know who is going to walk in your place of business. Kindness and a general sense of caring goes an extremely long way with most people. I don't know about you, but I like to sprinkle a little kindness around everywhere. It makes others feel better, and in turn makes me have a better attitude.
A week ago we had an amazing bride-to-be walk in our door. She, her two sisters, and her mother began their wedding dress shopping frenzy in Mary Elizabeth's early Saturday morning. Just like any other appointment, we popped a bottle of champagne, began pulling dresses off the racks to go to the dressing room, and started getting to know these girls. You see, it's about more than just selling a dress. It is about getting to know people, letting them know that you genuinely care about them and their big day, and fostering an environment that is exciting and non-stressful! So much about planning a wedding can be stressful. The wedding dress shopping experience should be SO MUCH FUN! Laughter should be plentiful and tears of joy happen often. This particular sweet bride found a dress that is STUNNING on her! Jaws will drop when she walks down the aisle!! She wanted to continue to shop to get the whole experience and we totally understood so we took pictures just in case, wrote down measurements, gave out hugs, and they made their way to a local spot for lunch before their next appointment.
Well... we got an email the following Monday that stated she said YES! We were so incredibly excited that this bride chose the dress that she found at Mary Elizabeth's! What we didn't know is that her mother happens to be a brand journalist! Y'all- she wrote an article about Mary Elizabeth's and sent us a copy!!! We were on cloud nine!!! We couldn't believe it! I truly believe that when you show kindness, it finds its way back to you. After trying on 57 (yes I typed that correctly) wedding dresses and visiting 7 other stores, she chose to do business with us. I'm going to call that a God wink and a gentle reminder that all will be fine as long as our hearts are in the right spot. Here is the article in case you would like to read it: Emotional Connections Give Retailers and Edge: A Wedding Dress Lesson
Kindness is FREE y'all! We should be sprinkling that stuff around everywhere!